US drinks company Loki has launched a cannabis seltzer that contains a small amount of THC.

Loki Seltzer has a THC level of less 0.3%, which means it is legal across the US according to federal laws. Loki said the THC used in the seltzer is a lighter strain to that used in other THC beverages and “no paranoia or lack of clarity”.

Loki Seltzer is available from selected retailers and online in the US in 4x35cl can packs at an SRP of US$24.99. The unflavoured, hemp-based seltzer contains five calories per 35cl can and no sugar or carbohydrates.

“We were inspired to shine a different light on the evolving cannabis industry, showcasing this alternative to alcohol that still provides an immersive experience,” said Loki’s head of brand and marketing, Harj Singh. “Loki was developed on that shared desire, to have a better choice in beverages on nights out – so you could enjoy yourself, without being slowed down the next day.”

Last month, Endorphin Dealer Institute, a UK-based wellness drinks company, launched Spirited Euphoria, a 0% abv hemp-based spirit containing CBD.

Are hard seltzers paving the way for ‘soft seltzers’? – click here for a just-drinks comment

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Drinks Excellence Awards - Nominations Closed

Nominations are now closed for the Just Drinks Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
ROBOT Kombucha by Net Zero Foods has won the Innovation Award in the Probiotic Beverages category in the 2025 Just Drinks Excellence Awards. Discover how this AI-developed, 100% organic, low-sugar probiotic cola is reshaping gut-health drinks while championing bee-friendly, sustainable sourcing.

Discover the Impact