View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
November 24, 2020

Loch Lomond Group’s Glen Scotia 30 Year Old single malt Scotch whisky – Product Launch 

Glen Scotia has introduced a new 30-year-old expression to its namesake single malt Scotch whisky range.

By Patrick Scott

Loch Lomond Group’s Glen Scotia rare 30 Year Old Single Malt 

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Category – Spirits, whisky, Scotch, Campbeltown, single malt, 50.8% ABV

Available – From this week

Location – Available worldwide in the off-premise channel through specialist spirits retailers

Price – In the UK, SRP of GBP850 (US$1132) per 70cl bottle, limited to 500 units

Glen Scotia has introduced a new 30-year-old expression to its namesake single malt Scotch whisky range.

Presented in a hand-made case created from sustainably-sourced oak, the iteration comprises a single distillation from 1989 that has been matured in European oak hogshead Sherry casks. Master distiller Iain McAlister described the single malt as “an exceptional new addition to Glen Scotia’s portfolio”.

“It showcases the complex flavours and maritime influence that Glen Scotia has become known for and, after three decades of maturation, I am proud to finally be able to unveil this new expression to the world.”

In October, Glen Scotia, which is owned by Loch Lomond Group, released a 45-Year-Old single malt at an SRP of GBP3,795 (US$4,887) each and limited to 150 units.

Why RTDs could spur the next wave of growth for whisky – click here for a just-drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks