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March 11, 2021

Latitude Beverage Co’s Tequila Zarpado – Product Launch

Boston-based Latitude Beverage Co is joining the ranks of Tequila brand owners in its home market with a new Blanco expression.

By Jason Ingle

Latitude Beverage Co’s Tequila Zarpado

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Category – Spirits, Tequila, 40% abv

Available – From this week

Location – The US, available in Colorado, Connecticut, Delaware, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York and Rhode Island

Price – SRP of US$24.99 per 75cl bottle

Boston-based Latitude Beverage Co is joining the ranks of Tequila brand owners in its home market with a new Blanco expression.

Tequila Zarpado, which hits ten US states this week, is produced by the Becherano family at its Cavas de Don Max distillery in the Los Valles region of Jalisco, south-east of Guadalajara. The pack label has been designed by Chihuahua-based artist Joaquin Nava.

“While the Tequila shelves in the US have grown substantially in the past few years, there really aren’t any new brands that are bringing this high quality of handcrafted, small-batch Tequila at an under-$25 price point,” said Latitude’s spirits director, Terry Lozoff.

Founded in 2007, privately-owned Latitude developed a business model around buying wine oversupply from “highly-rated wineries across the globe” then selling the wine at a lower price under its own brand names. The company unveiled a rye whiskey, Wheel Horse, just over a year ago.

The Becherano’s are also Tequila brand owners in their own right through “ultra-premium” Cantera Negra, the Blanco expression retailing at around US$40.

Why Diageo is winning the slow-and-steady Tequila race – Click here for a just-drinks comment

Related Companies

Free Whitepaper
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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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