KOREA: Coke Korea splashes out on Soonsoo 100

Coca-Cola Korea is launching its first local product with Soonsoo 100, bottled water to be targeted at young consumers.The 100 stands for 100% pure water and the style conscious labelling is designed to attract health aware but trendy drinkers."Coca-Cola Korea will approach consumers in a beverage sector with a vast and high quality array of products. We hope that Soonsoo 100 will be a refreshment for consumers stuck in a daily routine," said Kim Il-joo, marketing manager.

Coca-Cola Korea is launching its first local product with Soonsoo 100, bottled water to be targeted at young consumers.The 100 stands for 100% pure water and the style conscious labelling is designed to attract health aware but trendy drinkers.”Coca-Cola Korea will approach consumers in a beverage sector with a vast and high quality array of products. We hope that Soonsoo 100 will be a refreshment for consumers stuck in a daily routine,” said Kim Il-joo, marketing manager.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
Unbeatable market coverage from wine and beer, to soft drinks
Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts