Swedish-based cider specialist Kopparberg has unveiled an RTD range with a spirits base in the UK.
The namesake premix-cocktail series, which consists of Cherry Storm, Tom Collins and Cosmopolitan, use a different spirit base of gin, vodka or rum. The trio, available in 25cl cans from the end of this month, carry an SRP in the market of GBP2 (US$2.58).
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Initially on sale from multiple retailers Asda and Morrisons, the line is scheduled for a wider national roll-out in the coming weeks.
Head of marketing at Kopparberg Rob Salvesen said; “We felt it was a natural extension for the brand to reach into the growing and exciting ready-to-serve category but wanted to add something different with our modern take on classic cocktails.”
Expanding past its core cider range, Kopparberg has been producing RTDs and hard seltzers: Last year, the company released Kopparberg Hard Seltzer Strawberry.
See Also:
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