• Category – Sparkling water, 5% abv
  • Available – From this month
  • Location – The UK off-premise, available from Morrisons and Asda stores
  • Price – SRP of GBP2 (US$2.50) per 25cl can

Swedish fruit cider brand owner Kopparberg has added a new flavour to its namesake hard seltzer extension.

Kopparberg Hard Seltzer Strawberry joins the existing Mixed Berries and Passion Fruit flavours that were launched last year. Strawberry is a replacement for Black Cherry, which has been discontinued, a Kopparberg spokesperson told Just Drinks.

The new hard seltzer flavour will roll out to UK supermarkets Morrisons and Asda this month. One 25cl can contains 93 calories.

“The subtle flavours that dominate the hard seltzer category can disappoint,” said Kopparberg marketing head Rob Salvesen. “We believe Kopparberg has managed to find the perfect balance of subtle and refreshing with a punchier flavour than other brands on the market.”

In the past two years, Kopparberg has expanded beyond its core ciders, releasing the hard seltzers as well as a flavoured spirits range.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

How spirits brand owners can ensure the home-cocktail trend sticks – Click here for a Just Drinks comment