View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 6, 2021

Kirin Holdings takes 0%-abv Kirin Green’s Free to China

Kirin Holdings has launched a non-alcoholic beer in China as zero-abv trends extend into new markets.

Kirin Holdings has launched a non-alcoholic beer in China as zero-abv trends extend into new markets.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

The China release of the 0%-abv Kirin Green’s Free follows a test launch in the country last year that totalled 17,000 24x35cl cases, Kirin told just-drinks. The company aims to sell about 48,000 cases a year, mainly through listings in convenience stores such as 7-Eleven.

According to Kirin, Chinese consumers are increasingly seeking out non-alcoholic beverages because of health concerns and stricter drink-driving laws. Also, the company was previously restricted from selling non-alcoholic beers in China because of regulations on added flavourings. Kirin Green’s Free is allowed because it contains no added artificial flavours or sweeteners.

Kirin Green’s Free first launched in Japan last year, part of a spate of innovations from Kirin targetting health-concious consumers. In January, the company unveiled new products including an amino acid bottled water and probiotic drinks containing a proprietary lactic acid. Both launches stem from Kirin’s purchase of a 30% stake in healthy-lifestyle partner FANCL in 2019.

The company is also using the coronavirus lockdown in Japan as the basis for the re-release of a non-alcoholic beer that claims to reduce body fat.

Heineken’s hard seltzer switch and the rise of ranch water – Click here for a focus

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks