News

Kirin puts focus on health with US$1.21bn cosmetics firm stake buy

Most popular

How will Diageo change Cuban rum?

Why rye whisky is set to go global - Comment

Hard coffee founder details Diageo lessons

Interview - Treasury CEO Mike Clarke - Part II

Interview - Treasury CEO Mike Clarke - Part I

MORE

Japanese brewer Kirin has ploughed JPY129bn (US$1.21bn) into a cosmetics firm to expand into the health food & beverage category.

Kirin said it has been addressing social issues surrounding health and well-being since 1981

Kirin said it has been addressing social issues surrounding health and well-being since 1981

Kirin said today it will take a 30.3% share of Japan-based FANCL, which makes preservative-free skincare products. Under their "alliance", the two companies will release new products that sustain healthy lifestyles and combat age-related illnesses. 

The move, which continues earlier Kirin initiatives in health and wellness, could be seen as an effort to reduce the brewer's exposure to the shrinking Japanese beer market. Other brewers have taken their own steps to move beyond Japanese beer. Last month, Asahi agreed to buy Anheuser-Busch InBev's Australian operations. In the past few years, it has also bought European brands Grolsch, Peroni and Pilsner Urquell.

Kirin said today it has been addressing social issues surrounding health and well-being since 1981. According to Reuters, the brewer's pharmaceuticals and biochemical business generates 18% of its sales. Tackling issues such as the rise in life-induced disease and medical expenses resulting from increase in life expectancy will provide "opportunities for growth and promote innovation", it added.

Food for thought? Nutritional drinks enter the wellness zone - Comment


Expert Analysis

Liqueurs (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Liqueurs (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Liqueurs (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Liqueurs market in United Kingdom.

VIEW REPORT

Related Content

Eight innovations to help connect with consumers and inspire future NPD - Focus

Eight innovations to help connect with consumers and inspire future NPD - Focus...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

The key trends shaping drinks consumption in Asia-Pacific - Focus

The key trends shaping drinks consumption in Asia-Pacific - Focus...

Wine's uphill struggle with the health & wellness trend - Comment

Wine's uphill struggle with the health & wellness trend - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?