Here's a round-up of this week's highlights in the global beer & cider category. We are also running similar round-ups for soft drinks & bottled water and spirits & wine.
Heineken is looking to premiumise the global cider category by incorporating cider production within its existing breweries.
Last week, Heineken held its quarterly 'What's Brewing' seminar, a chance for analysts to hear the latest strategy from the brewer.
C&C Group has unveiled new packaging for its underperforming Woodchuck Hard Cider brand in the US.
The Brewers of Europe has confirmed the appointment of a new communications director following the promotion of its senior adviser for beer & society and communications.
Anheuser-Busch InBev has said it will double global sales of Stella Artois as it looks to accelerate growth across its core portfolio.
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By GlobalDataAnheuser-Busch InBev is holding an investors seminar in Guangzhou, China. Here's a low-down on the company's global footprint and its core brands.
This week, Anheuser-Busch InBev is holding an investors seminar in China. Here's a low-down on the company's footprint in the country and in Asia Pacific, as well as its expectations for the future, courtesy of data from Nomura and Exane BNP Paribas
UK brewer and pub operator Charles Wells is to split its CEO and chairman roles, with incumbent Paul Wells set to hold the latter.
Heineken is to raise EUR500m (US$559.5m) through the placement of a set of six-year notes.
