A raft of Italian and Spanish wines are the subject of a consumer-facing activation in Asia, designed to highlight their ‘Protected Designations of Origin’.

The ‘European Sustainable Wines’ campaign, which kicked off last year, will promote PDOs from the two wine-producing nations. Target markets include China, Japan, Korea, Taiwan, Singapore and Vietnam.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Running through this year and next, the push has been financed by the European Union and is fronted by Italy’s Consorzio Tutela Vini d’Abruzzo and Consorzio Barbera d’Asti e Vini del Monferrato along with the regulatory board of the La Mancha Designation of Origin in Spain.

According to the trade organisations, the aims of the campaigns are “to increase the knowledge of the wines with PDOs in Europe in the target markets” and “to make known and emphasise sustainable European wines”.

Financial details and specific activities were not disclosed.

See Also:

The PDOs featured comprise:

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
  • Montepulciano d’Abruzzo
  • Trebbiano d’Abruzzo
  • Cerasuolo d’Abruzzo
  • Abruzzo
  • Villamagna, all from Consorzio Tutela Vini d’Abruzzo
  • Albugnano
  • Barbera d’Asti
  • Cortese dell’Alto Monferrato
  • Dolcetto d’Asti
  • Freisa d’Asti
  • Grignolino d’Asti
  • Loazzolo
  • Malvasia di Castelnuovo Don Bosco
  • Monferrato
  • Nizza
  • Piedmont
  • Ruchè di Castagnole Monferrato
  • Terre Alfieri, all from Barbera d’Asti e Vini del Monferrato, and 
  • La Mancha

The wine category in 2020 – just-drinks’ Review of the Year