Pernod Ricard is looking at a recent change in the shape of the international spirits market in China as an opportunity for its lower-priced offerings, including Jameson.
IRELAND: Premium market birth in China bodes well for Pernod Ricard – CEO-designate
Pernod Ricard is looking at a recent change in the shape of the international spirits market in China as an opportunity for its lower-priced offerings, including Jameson.