The founder of UK-based St Peter’s Brewery has sold the company to a group of investors led by a former SABMiller sales & marketing director.

John Murphy, who started St Peter’s 23 years ago, said yesterday that the brewer has changed hands for an undisclosed sum. Murphy is a former branding consultant who founded marketing company Interbrands in 1974. In his 2017 autobiography, Murphy writes that he coined the term ‘branding’.

St Peter’s new owners include Derek Jones, who spent 17 years at SABMiller in a number of roles around the world. Jones will assume the position of CEO.

“This is an incredibly exciting new chapter for St Peter’s Brewery,” Jones said. “St Peter’s has strong roots and a very distinctive identity. It is a powerful platform from which to grow the business into the future.”

Among other roles, Jones spent two years in Russia with SABMiller and five years in Hong Kong as the brewer’s regional commercial director. His most recent job was in Australia with Molson Coors Beverage Co as a senior regional marketing director.

St Peter’s, which is based in Suffolk, produces a range of alcoholic and non-alcoholic beers including Suffolk Gold and Farmers’ Flagon. In 2019, the brewer launched zero-alcohol fruit beer Without Elderberry & Raspberry.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

What’s coming up in beer in 2021? – Predictions for the Year Ahead – Click here for a just-drinks comment