View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 21, 2022

Innis & Gunn x Laphroaig Islay Whisky Cask Ale – Product Launch

The beer has spent three months in Laphroaig casks

By James Beeson

  • Category – Beer, barrel-aged, 7.4% abv
  • Available – From this month
  • Location – The UK, available online from the Innis & Gunn website
  • Price – SRP of GBP7 (US$9.13) per 33cl bottle

Scottish brewer Innis & Gunn has announced a second collaboration with Beam Suntory’s Laphroaig whisky brand, launching a beer matured in single malt whisky quarter casks.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

‘Islay Whisky Cask’ is a 7.4% Scottish red ale that has been aged for three months in Laphroaig casks. The use of quarter casks allows the flavour from the wood to be imparted into the beer in a shorter length of time, according to the brewer.

The beer will be available from next week exclusively via the Innis & Gunn online store, and comes packaged in a decorative gift carton, created by contemporary landscape artist Ellis O’Connor.

The tie-up is the second time the pair have worked together, having previously collaborated on a limited-edition release in 2021.

Last year, Innis & Gunn secured permission to move ahead with a new GBP20m (US$27.5m) brewing facility, following a series of pandemic-related setbacks. The brewer, which took on an undisclosed investment from C&C Group in January 2021, will break ground on the project “when the time is right”, said co-founder Dougal Gunn Sharp.

Why beer’s social conscience is not without consumer risk – Click here for a Just Drinks comment

Related Companies

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks