
A preference for bitter flavours could drive growth in the flavoured-beer market, particularly among younger drinkers turning away from traditional beer, research suggests.
“It’s a very long-standing ideology that young people like sweet things, when actually [the data is] not showing that at the moment in this category” – Synergy Flavours.
A preference for bitter flavours could drive growth in the flavoured-beer market, particularly among younger drinkers turning away from traditional beer, research suggests.