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November 10, 2021

Ian McLeod Distillers’ Tamdhu Quercus Alba Distinction Scotch whisky – Product Launch

The release is a no-age statement expression aged in ex-Oloroso Sherry casks.

By Rhodri Morgan

  • Category – Spirits, whisky, Scotch, single malt, 48% abv
  • Available – From this month
  • Location – The UK, available online
  • Price – SRP of GBP64.99 (US$88) per 70cl bottle

Ian McLeod Distillers has released the latest limited-edition expression from its Tamdhu single malt Scotch whisky brand.

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Tamdhu Quercus Alba Distinction is a no-age statement whisky aged in US oak barrels that formerly held Oloroso Sherry. The iteration is available via selected retailers in the UK, US, Germany, Netherlands, Asia and Australia.

“Sherry cask maturation is essential for the flavour and colour of Tamdhu whisky, and we’re the only Scottish distillery to exclusively mature in these rare Oloroso casks,” said Tamdhu’s distillery manager, Sandy McIntyre. “Quercus Alba Distinction is a celebration of the very best in American oak and the flavour profile it gives our bold spirit.”

In August, Ian McLeod Distillers released Batch No. 006, a 56.8%-abv Tamdhu single malt.

Why UK tax changes on spirits are also playing out in the US – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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