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August 20, 2021

Ian MacLeod Distillers’ Tamdhu Batch Strength No 006 – Product Launch

The no-age-statement single malt has spent time in ex-Oloroso Sherry casks.

By Rhodri Morgan

  • Category – Spirits, whisky, Scotch, single malt, 56.8% abv
  • Available – From this month
  • Location – The UK, available online
  • Price – SRP of GBP79.99 (US$108.95) per 70cl bottle

Ian McLeod Distillers has released the latest expression in the ‘Batch Series’ from its Tamdhu single malt Scotch whisky brand.

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In keeping with the Speyside whisky’s five previous iterations in the series, Batch 006 is a no-age-statement expression that has spent time in ex-Oloroso Sherry casks. The new single malt is available from this week via Tamdhu’s online store and through specialist spirits retailers in the UK.

“The Batch Strength series is one of our most popular releases – and Batch Strength No 006 is sure to appeal to our fans old and new,” said Tamdhu’s distillery manager, Sandy McIntyre.

Batch 005 was released almost 12 months ago.

Earlier this month, Gordon & MacPhail unveiled a seven-strong Speyside whisky range that includes ex-American Bourbon cask- and ex-Sherry hogshead-aged expressions.

Social currency – Why aged spirits must lean in to influencers – Click here for a Just Drinks comment

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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