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September 9, 2020

Ian MacLeod Distillers’ Tamdhu Batch Strength No 005 – Product Launch

Ian MacLeod Distillers has readied the release of the latest expression in the 'Batch Strength' line of bottlings from theTamdhu single malt Scotch whisky brand.

Ian MacLeod Distillers’ Tamdhu Batch Strength No 005

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Category – Spirits, whisky, Scotch, single malt, 59.8% abv

Available – From this month

Location – See below for details

Price – RRP of GBP79.99 (US$105) per 70cl bottle

Ian MacLeod Distillers has readied the release of the latest expression in the ‘Batch Strength’ line of bottlings from theTamdhu single malt Scotch whisky brand.

Like its four predecessors, Batch Strength No 005 is a no-age-statement Scotch. The most recent in the annual series comprises whisky that has been aged in Oloroso Sherry-seasoned casks from Jerez in Spain.

When contacted by just-drinks this week, a spokesperson for the company said  Batch Strength No 005 will be available online to consumers in the European Union and “will also be listed with specialist retailers internationally”.

“This annual Tamdhu release … is a brilliant showcase of the beautiful colour and flavour derived from our exclusive, Sherry oak cask maturation process,” said Tamdhu’s distillery manager, Sandy McIntyre. 

Ian Macleod acquired the Tamdhu distillery in 2011 from Edrington, who had mothballed the Speyside-based facility the year before. The distillery was brought back into operation seven years ago, with an annual production capacity of 4m litres of alcohol.

Is Scotch whisky ditching evolution for revolution? – Click here for a just-drinks comment

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Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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