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April 1, 2021updated 10 May 2021 12:55pm

Heineken’s Dos Equis Lime & Salt range – Product Launch

Heineken's US unit has launched a line of flavoured beers in the country from its Dos Equis brand.

Heineken’s Dos Equis Lime & Salt range 

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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Category – Beer, 4.2% abv

Available – From this week

Location – The US, available in selected states

Price – TBC

Heineken’s US unit has launched a line of flavoured beers in the country from its Dos Equis brand.

The Dos Equis Lime & Salt range, unveiled this week, is available exclusively in 12x35cl-can variety packs. The line-up comprises Pineapple, Watermelon, Cucumber, and Lime & Salt variants.

Ahead of a planned US expansion this year, the line can currently be purchased in Southern California, Texas, New Mexico, Arizona, Louisiana, Illinois, Oklahoma, and Colorado.

“Our retail partners should be confident that this variety pack will drive incremental sales and profits as this delivers the same, great Dos Equis taste with a hint of natural fruit flavours and a touch of lime and salt,” said Dos Equis’ senior brand manager, Edith Llerena.

In February, Heineken US launched Dos Equis Ranch Water, a blend of Tequila, sparkling water and lime that follows the company’s strategy to increase its hard seltzer footprint.

Heineken’s hard seltzer switch and the rise of ranch water – click here for a just-drinks focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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