Heineken has launched a line of rum-based RTDs in the US through its Jamaican beer brand Red Stripe.
Heineken steers Red Stripe into RTDs with rum cocktail launch
The launch marks the Jamaican brand’s first foray beyond beer.
The launch marks the Jamaican brand’s first foray beyond beer.
Heineken has launched a line of rum-based RTDs in the US through its Jamaican beer brand Red Stripe.