News August 26, 2021 Heineken adds to sports interest with women’s tie-ups The brewer's namesake lager will be the new brand partner of two football competitions and a motor racing series. By Andy Morton This content is for 1 Month Trial, Corporate Account, Corporate – Member, and Annual membership members only.Login Join Now Related Companies Flor de Caña Rum Sustainably Produced, Naturally Aged Premium Rum Visit Profile Treatt Global Extracts and Ingredients Manufacturer Visit Profile IFF Brewing & Distilling Solutions Visit Profile Topics in this article: Heineken, Marketing – advertising & promotions Andy Morton