• Category – RTD, spirits-based, vodka, 4.5% abv
  • Available – From this month
  • Location – The US, available in Colorado, Maryland, South Caroline and Texas
  • Price – SRP of US$11.99 per four-pack of 12oz (35.5cl) cans

Heaven Hill Brands is tapping its Deep Eddy brand to front a two-strong vodka & soda pre-mix range in the US.

Deep Eddy Vodka + Soda is available from later this month in four markets. The brand extension features a lemon- and a grapefruit-flavoured variant.

Supporting the launches of the Lemon and Ruby Red RTDs will be digital and out-of-home marketing activity along with POS including branded floor and cooler bins alongside metal buckets.

Deep Eddy, which was acquired by Heaven Hill six years ago, features a raft of full-strength flavours including lemon and grapefruit. A lime variant joined the portfolio in February.

Why COVID has prompted an RTD tsunami from spirits brand owners – Click here for a Just Drinks comment

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By GlobalData