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April 12, 2022

Halewood Artisanal Spirits’ Samuel Gelston’s Cream Liqueur – Product Launch

The 17%-abv liqueur will sit alongside the Samuel Gelston's Irish whiskey portfolio

By James Beeson

  • Category – Liqueur, Irish whiskey-based, 17% abv
  • Available – From this month
  • Location – The UK, available in the off-premise channel and online
  • Price – SRP of GBP14 (US$18.20) per 70cl bottle

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Halewood Artisanal Spirits has debuted a liqueur extension of its Samuel Gelston’s Irish whiskey brand in the UK.

Samuel Gelston’s Cream Liqueur will sit alongside the brand’s portfolio of whiskies and is available from selected Tesco stores across Northern Ireland and online in the UK from specialist spirits e-tailer The Drop Store. The expression is a blend of Irish whiskey and cream.

Almost exactly a year ago, UK-based Halewood confirmed a number of new distribution partnership arrangements for Samuel Gelston’s, introducing the Irish whiskey to Germany, France, Austria, Poland and Switzerland.

The brand was founded by a wine and whiskey merchant of the same name in 1830.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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