GLOBAL: J&B whisky boss looking for global “credibility”
The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.
The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.