Global Brands has launched two Hooch gins and a rum as the company takes the RTD brand into distilled spirits.
The UK-drinks company this week unveiled Raspberry & Lemon Gin, Mango & Lime Rum and Lemon Gin in its home market. The flavoured spirits are 37.5% abv and priced at GBP20 (US$28) per 70cl bottle.
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Raspberry & Lemon Gin is available from alcohol e-tailer Good Time, as well as convenience stores that use wholesale distributor Booker’s. The Mango & Lime Rum and Lemon Gin can be pre-ordered online ahead of a 21 May off-premise roll-out.
SHS is not the only company that makes long alcoholic drinks to move into spirits. In 2019, Swedish cider brand owner Kopparberg launched a flavoured gin. A strawberry & lime gin RTD followed a month later and in June last year, Kopparberg released a Cherry Spiced Rum.
Last month, the company rolled out a range of flavoured vodkas.
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By GlobalData
