Here’s a look at what was happening in the drinks industry on this day in …

Sales of non-alcoholic spirits in the UK in 2019 hit GBP37m (US$48.2m), up 506% versus 2014, According to GlobalData, the sector is forecast to more than double in size again over the next five years.

The publication of the World Economic Forum’s annual Global Risks Report in early-2019 showed environmental issues again dominating the long-term global risk landscape. For drinks companies, however, their significant exposure to climate-related risk only told part of the story, with their supply chains particularly threatened by a combination of risk factors.

  • 2018 – Trump tax cut triggers Suntory’s US$905m Bourbon pledge

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Three years ago, Suntory confirmed reports of a near-US$1bn investment in its US Bourbon distilleries, a decision partly spurred by then-President Donald Trump’s corporate tax cuts.

A report in January 2017 forecast that the global value of plant-based waters, a category dominated by coconut water, was set to double by 2020.

Molson Coors focused its attention five years ago on raising almost US$2.4bn to help fund the purchase of SABMiller’s interest in MillerCoors.

In 2015, the sponsorship of sporting events by alcohol brands came in for intense scrutiny, across a number of countries. The pressure on policymakers to introduce regulation was also on the rise.

Nelson Peltz, the US billionaire and activist investor, halted his campaign to merge PepsiCo with Mondelez International after the Cadbury chocolate producer offered him a seat on its board.

Having agreed to take a majority stake in United Spirits in November, Diageo would bring “much-needed” financial prudence to the Indian company by ending a “vicious” cycle of volume focus, high working capital and low profitability, an analyst predicted. 

Dave Peacock’s exit as US president at Anheuser-Busch InBev nine years ago completed a full change of backroom staff at the brewer, but how would it affect the company’s performance on the pitch?

Diageo increased its presence in Vietnam in 2011 by agreeing to acquire almost 24% of local spirits group Hanoi Liquor Joint Stock Co for GBP33m (US$52.2m).

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