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March 4, 2021

From the just-drinks cellars – What happened in drinks on this day in …

Here's a look at what was happening in the drinks industry on this day in ...

By Rhodri Morgan

Here’s a look at what was happening in the drinks industry on this day in …

More than ever, the spirits industry is obsessed with buzzwords. In his March 2020 outing for just-drinks, however, category commentator Richard Woodard suggests terms like ‘provenance’ and ‘quality’ play a smaller part in the consumer’s decision-making process than we would believe.

Two years ago, Brown-Forman said it expected to “weather the storm”, as retaliatory trade tariffs continued to challenge American whiskey exports.

just-drinks’ resident analyst, Ian Shackleton, presented his monthly look at the drinks industry from an investor’s point of view in March, 2018. And, he was just in time for results season.

China was in-line to become the world’s second most valuable wine market by 2020, according to research released four years ago.

With the first round of musical chairs sparked by Anheuser-Busch InBev’s takeover of SABMiller nearing its end in early-2016, would a move for Molson Coors be the way forward for Heineken?

We had to take our hats off to the Western European divisions of The Coca-Cola Co in 2015. By bringing together the marketing and packaging for the group’s namesake brand together with its healthier brethren, the units were finally poised to indirectly say what they’d been itching to say – but hadn’t dare – for at least the last few years.

The head of Brown-Forman suggested that on-premise softness in the US spirits category could be long-term as new trends saw younger consumers share drinks over social networks instead of in bars.

The wine world is looking east for the next big market. China had caught everyone’s eye back in 2013, thanks to some mind-blowing recent numbers. But, scratch the surface and, Chris Losh warns, there were still many rivers to cross to get to the promised land.

Carlsberg confirmed that its CEO and CFO both had their salaries cut by almost a third after the brewer saw its profits slip in 2011.

Anheuser-Busch InBev’s CEO, Carlos Brito, calmed speculation that the brewer could return to the acquisition table in 2011.

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