Here’s a look at what was happening in the drinks industry on this day in …

2020 – Why there must be more to your spirits brand than provenance and quality – comment

More than ever, the spirits industry is obsessed with buzzwords. In his March 2020 outing for just-drinks, however, category commentator Richard Woodard suggests terms like ‘provenance’ and ‘quality’ play a smaller part in the consumer’s decision-making process than we would believe.

2019 – Brown-Forman will “weather storm” as whiskey tariffs on track to cost US$125m

Two years ago, Brown-Forman said it expected to “weather the storm”, as retaliatory trade tariffs continued to challenge American whiskey exports.

2018 – Alcohol’s ethical quandary, Pernod Ricard’s time in the spotlight and a drinks stock update – The just-drinks Analyst

just-drinks’ resident analyst, Ian Shackleton, presented his monthly look at the drinks industry from an investor’s point of view in March, 2018. And, he was just in time for results season.

2017 – China wine market set to take number two spot – figures

China was in-line to become the world’s second most valuable wine market by 2020, according to research released four years ago.

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2015 – Will The Coca-Cola Co’s image shake-up set it free? – comment

We had to take our hats off to the Western European divisions of The Coca-Cola Co in 2015. By bringing together the marketing and packaging for the group’s namesake brand together with its healthier brethren, the units were finally poised to indirectly say what they’d been itching to say – but hadn’t dare – for at least the last few years.

2014 – Brown-Forman warns of social media threat to US on-trade

The head of Brown-Forman suggested that on-premise softness in the US spirits category could be long-term as new trends saw younger consumers share drinks over social networks instead of in bars.

2013 – The perils for wine of scaling the Chinese Wall – comment

The wine world is looking east for the next big market. China had caught everyone’s eye back in 2013, thanks to some mind-blowing recent numbers. But, scratch the surface and, Chris Losh warns, there were still many rivers to cross to get to the promised land.