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March 15, 2021

From the just-drinks cellars – What happened in drinks on this day in …

Here's a look at what was happening in the drinks industry on this day in ...

By Rhodri Morgan

Here’s a look at what was happening in the drinks industry on this day in …

Twelve months ago this week, beverage brand owners in Europe and the US moved to protect their employees from an upsurge in coronavirus outbreaks by closing corporate offices and encouraging their staff to work from home.

Smart technology has long been behind the scenes at food and beverage companies. As consumers become more tech-savvy, the rise of smart technology in the home, the shop and the production facility will continue to change the way we manufacture, order, cook and store food and drink.

In early-2018, the European Commission asked drinks brand owners for their comments on a planned ‘Counterfeit and Piracy watch-list’, designed to identify non-European Union online and physical trading areas that commonly allow the sale of counterfeit, pirated and smuggled goods.

Spirits producer Maison Ferrand bought its first distillery outside of France with the purchase of the West Indies Rum Distillery in Barbados.

Campari Group declined to comment on a report five years ago linking the company to a move for Marnier-Lapostolle’s global distribution operations.

PepsiCo readied a US$500m spend on its operations in Egypt to expand production in the country, according to reports in early-2015.

Jack Daniel’s owner Brown-Forman warned in 2014 that the Tennessee whiskey segment is “under attack” as state legislators reviewed laws that regulate the spirit’s production.

Anheuser-Busch InBev and Constellation Brands said they had were making “substantial progress” over their negotiations with US authorities on the Grupo Modelo deal eight years ago, but asked a court for more time for discussions.

The boss of Campari defended the group’s decision not to offer discounts on its Skyy vodka brand in the US, despite competitors going “lower and lower”.

Diageo emerged as one of several parties in the running to buy Stock Spirits from its private equity owner, Oaktree Capital Management. 

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