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July 20, 2021

Free Rain launches Arousal libido-enhancing drink

The functional beverage contains 500mg of a Peruvian herb linked to improving libido.

By Andy Morton

US functional beverage maker Free Rain has launched a sparkling water that contains maca, a Peruvian herb used to “enhance” libido.

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
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  • What is driving consumer choices when shopping for food and beverages?
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Enter your details here to receive the free whitepaper.
by GlobalData
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The company said Free Rain Arousal includes 500mg of maca along with pink grapefruit and basil flavourings. According to Free Rain founder Colin McCabe, the beverage addresses “an important need-state that customers are looking for”.

“We have called this Arousal not only because of maca’s benefits, but because of the sensorial experience of drinking it. It has an arousing aroma, an invigorating flavour and an enticing colour,” added McCabe, who is also the co-founder of restaurant chain Chopt Creative Salad Co.

McCabe founded Free Rain last year, launching three functional beverages that contain “benefit-driven ingredients”. The flavours are Energy, infused with Tart Cherry & Siberian Ginseng; Focus, infused with Blood Orange Ginger & Ashwagandha and Calm, infused with Blackberry & Passionflower.

Free Rain said Arousal is the first-of-its-kind, however soft drinks brand owners are increasingly targeting different mood states with new launches. In May, PepsiCo unveiled Soulboost, a two-strong range of sparkling waters that support mental stamina and relaxation. Last year, PepsiCo released Driftwell, which supports sleep quality.

Free Rain Arousal, which contains no added sugars, is on sale on the brand’s website for US$2.99 per 35.5cl can or US$35.99 per 12-pack.

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Related Companies

Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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