View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
July 20, 2021

Free Rain launches Arousal libido-enhancing drink

The functional beverage contains 500mg of a Peruvian herb linked to improving libido.

By Andy Morton

US functional beverage maker Free Rain has launched a sparkling water that contains maca, a Peruvian herb used to “enhance” libido.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

The company said Free Rain Arousal includes 500mg of maca along with pink grapefruit and basil flavourings. According to Free Rain founder Colin McCabe, the beverage addresses “an important need-state that customers are looking for”.

“We have called this Arousal not only because of maca’s benefits, but because of the sensorial experience of drinking it. It has an arousing aroma, an invigorating flavour and an enticing colour,” added McCabe, who is also the co-founder of restaurant chain Chopt Creative Salad Co.

McCabe founded Free Rain last year, launching three functional beverages that contain “benefit-driven ingredients”. The flavours are Energy, infused with Tart Cherry & Siberian Ginseng; Focus, infused with Blood Orange Ginger & Ashwagandha and Calm, infused with Blackberry & Passionflower.

Free Rain said Arousal is the first-of-its-kind, however soft drinks brand owners are increasingly targeting different mood states with new launches. In May, PepsiCo unveiled Soulboost, a two-strong range of sparkling waters that support mental stamina and relaxation. Last year, PepsiCo released Driftwell, which supports sleep quality.

Free Rain Arousal, which contains no added sugars, is on sale on the brand’s website for US$2.99 per 35.5cl can or US$35.99 per 12-pack.

Gen Z, personalisation and the future of functional drinks – Click here for a comment

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Drinks