FRANCE: Pernod Ricard sells Bisquit Cognac
Pernod Ricard has agreed a deal to sell its Bisquit Cognac brand to South Africa's Distell Group for EUR31m, as part of the French group's strategy to dispose of peripheral brands.
Pernod Ricard has agreed a deal to sell its Bisquit Cognac brand to South Africa's Distell Group for EUR31m, as part of the French group's strategy to dispose of peripheral brands.