Pernod Ricard is seeking to breathe new life into absinthe by targeting its own namesake brand of the controversial spirit at the arts and fashion world.
FRANCE: Pernod Ricard eyeing high-end absinthe push
Pernod Ricard is seeking to breathe new life into absinthe by targeting its own namesake brand of the controversial spirit at the arts and fashion world.
December 16, 2011