Pernod
Ricard has announced a 5.9% sales rise, and will buy Czech distiller Becherovka.
Jointly acquiring Seagram’s brands has established Pernod as one of the leading
spirits companies. It has shifted its focus from France to markets across the
world, including many fast-growing developing regions.
FRANCE: Comment – Pernod Ricard: showing the right spirit
Pernod Ricard has announced a 5.9% sales rise, and will buy Czech distiller Becherovka. Jointly acquiring Seagram's brands has established Pernod as one of the leading spirits companies. It has shifted its focus from France to markets across the world, including many fast-growing developing regions.