The role will be filled by Venky Iyer, who started with Diageo back in 2003. Eleven years later, Iyer became the global VP for digital innovation at Diageo’s ‘Tech Ventures’ unit, covering North America, Western Europe, China, India and Latin America.
He left Diageo in 2018 to set up his own company providing insight into consumers’ “behavioural intent” online.
According to Beam Suntory, Iyer, who moves across in the coming weeks, will be charged with “setting the vision and strategy to drive momentum and rapidly advance Beam Suntory’s digital agenda”.
The group’s president of brands, Jessica Spence, said: “Venky will be central to leading the continued evolution of our digital agenda as we further premiumise the digital consumer and customer experience with our business and our brands.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
“With a background deeply rooted in digital, Venky will help to further build the capabilities and connections necessary to build premium brands of scale, allowing our business to thrive in the digital world. Supported by his vision, we will create a truly global digital ecosystem that fosters lasting connections with people in new, impactful ways.”
Last month, Beam Suntory added a Hornitos-branded hard seltzer to its portfolio in the US.