FloWater is stepping beyond its water-delivery platform with an aluminium-bottled version of its filtered tap water.
The namesake brand from the Denver-based company will hit “selected retailers” across the US. Packaged in 16oz (47.3cl) aluminium bottles, FloWater comprises filtered water in either single- or nine-bottle packs. The water undergoes a “reverse osmosis” process that re-mineralises and alkalises, according to the company.
The nine-pack is currently on sale through the company’s website at US$22.49, which works out at just under $2.50 per 47.3cl bottle.
FloWater has previously focused solely on touchless ‘refill stations’, providing water to companies – including Google and Microsoft – hotels and gyms as well as concert venues.
“The entire consumer marketplace is rapidly moving towards responsibility without compromise,” said founder & CEO Rich Razgaitis. “Just as the car industry is shifting from antiquated fossil fuels to EV … an identical shift is underway with drinking water.
“By moving to decentralised distribution and environmentally-friendly alternatives, FloWater is building out a platform for providing the world’s best and most trusted water – anywhere consumers work, rest and play.”
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By GlobalDataFloWater also sells ‘faucet filters’ for use in the home.
Late last month, Danone rolled out the first sparkling variant from its Danone water brand, also in the US. Evian+ comprises four flavours, all of which claim to support normal cognitive function and reduce fatigue.
