Mixers company Fever-Tree has said full-year 2017 profits are expected to be “comfortably ahead of market expectations” as the firm reports bumper sales growth, driven by the UK market. 

In a trading update today, Fever-Tree said full-year sales are expected to reach GBP169m (US$236m), marking a 66% increase on 2016. UK sales for the 12-month period are expected to come in 96% ahead of 2016, thanks to a busy Christmas period.

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Citing IRI data, the firm said Fever-Tree is now the number one mixer brand by value in the UK off-premise. 

Elsewhere, sales in continental Europe are expected to be up 42% on 2016, with the US up 39% and Rest of World sales growth predicted to be ahead by 57%. 

“While we have seen strong growth across all regions, our performance in the UK over the Christmas period was once again exceptional,” said Fever-Tree co-founder & CEO Tim Warrillow. “Our growing range of mixers and formats are appealing not only to our loyal customers but also bringing consumers back to the category and importantly attracting a new younger audience.

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“There is clear evidence that the same trends of premiumisation and mixability that we’ve previously highlighted are accelerating and we are increasingly excited by the global opportunity this presents particularly as we transition to our own operations in the US.” 

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In December, Fever-Tree established an office for North America and named Charles Gibb CEO of the unit.

Fever-Tree will announce its preliminary results on 13 March. 

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