The European Commission has proposed a regulation that would authorise the sale in the EU of drinks in so-called ‘active’ or ‘intelligent’ packaging. The packaging interacts with a product, transmitting information to consumers about its quality.
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These inventions can be incorporated into glass bottles or even coffee machines, but they are currently banned in the EU, where legislation blocks the sale of packaging touching food and drink that generates a chemical reaction with the product.
However the Commission has accepted that these processes can be beneficial, where a change of packaging colour shows, for example, that a product is mouldy, and has asked MEPs and ministers to liberalise EU rules.
