E&J Gallo’s Germain-Robin’s Single Barrel 19-year-old Pinot Noir Brandy - Product Launch

Category – Spirits, Brandy, US, 41.4% abv
Available – From this week
Location – The US, initially at the California Brandy House in Napa, then in “select” markets
Price – SRP of US$250 per bottle

E&J Gallo is preparing a line of single-barrel expressions from Californian Brandy Germain-Robin.

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The debut bottling, a 19-year-old double-distilled Brandy, has been matured in Limousin oak barrels. The iteration was produced using Pinot Noir grapes grown in California’s Mendocino Country.

This week’s release is the first single-barrel Brandy from Germain-Robin since its acquisition by Gallo almost exactly four years ago. Further details of future bottlings in the series were not disclosed.

Germain-Robin was founded in 1982.

Earlier this year, Gallo moved to capitalise on the home-cocktail trend in the US, purchasing pre-mix shot brand Liqs. The move followed soon after the privately-owned group’s acquisition of the RumChata cream liqueur brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

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