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May 23, 2022

Edrington’s The Famous Grouse Sherry Cask Finish – Product Launch

The Famous Grouse Sherry Cask finish will be released in 19 global markets from this month

By Conor Reynolds

  • Category – Spirits, whisky, blended, 40% abv
  • Available – From this month
  • Location – Global
  • Price – SRP of US$26.15 per 1L bottle

Edrington’s blended Scotch whisky brand The Famous Grouse has added a sherry seasoned expression to its roster.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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by GlobalData
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The Famous Grouse Sherry Cask Finish will be released in 19 markets globally, starting this month. The 40% abv whisky took two years to develop, according to the brand, and has been created from Speyside malts matured in European oak casks seasoned with sherry.

Its packaging design features – and was inspired by – the Capercaillie, a large woodland Grouse found in Spain. The brand has announced its intention to support the bird’s local habitat through the release, although no further details on this initiative were made immediately available.

Earlier this year, Edrington released an online exclusive whisky under it’s The Famous grouse brand. The Famous One is sold exclusively online via Amazon in the UK, a first for the brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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