Edrington is targeting the “everyday premium” segment of the Scotch whisky market in the UK with the launch of a new range of blends under The Famous Grouse brand.

Edrington is targeting the "everyday premium" segment of the Scotch whisky market in the UK with the launch of a new range of blends under The Famous Grouse brand.
Edrington is targeting the “everyday premium” segment of the Scotch whisky market in the UK with the launch of a new range of blends under The Famous Grouse brand.