- Category – RTDs, alcohol-free
- Available – From this month
- Location – The US, available online
- Price – SRP of US$39.99 per 12-pack of glass bottles
The Dry Botanical Bitters & Soda collection contains zero sugar, non-GMO ingredients, and natural flavours. The three-strong line-up comprises:
- Aromatic – Orange peel & cinnamon
- Bright/Herbal – Ginger, lavender, lemon & grapefruit
- Sweet/Spicy – Jalapeno & habanero peppers, lemongrass
The range is available immediately online nationwide via Amazon and Drink Dry.
Commenting on the release, Dry Soda CEO Sharelle Klaus said: “Botanical Bitters & Soda is a simple way to enjoy everything you love about craft mixology without the booze and brings us a step closer to our vision of fostering an environment where alcohol doesn’t have to be central to life’s social moments.”
Last month, Elegantly Spirited released its non-alcoholic NOT R*M & Cola and NOT G*N & Tonic RTDs in the UK.
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GlobalData figures show that the consumption of tonics, mixers and bitters in the US has risen consistently, albeit minimally, in the last ten years, as the combined category grew by a CAGR of 0.7% in the years 2011 to 2019. In 2020 however, volumes are forecast to have dropped 13% compared to a year prior.