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August 25, 2021

Domaine Bousquet’s Virgen Organic Chardonnay 2021 – Product Launch

The Chardonnay joins three red varietals in the Argentinian wine producer's organic portfolio.

By Rhodri Morgan

  • Category – Wine, Argentina, Chardonnay, 12.8% abv 
  • Available – From this week
  • Location – The US, also in other “major” markets worldwide
  • PriceSRP of US$13 per 75cl bottle

Domaine Bousquet has added a Chardonnay to its range of organic wines in the US.

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Virgen Organic Chardonnay 2021 is available now in selected off-premise outlets across the US as well as in unspecified major global markets. The new varietal is the first organic white wine produced by the Argentinian company to be approved by the US Department of Agriculture.

Import duties will be handled by Miami-based Origins Organic Imports.

“Making USDA-certified organic wines presents its own set of challenges,” said Domaine Bousquet’s CEO, Anne Bousquet. “Those are amplified when it comes to a USDA-certified white wine able to withstand the rigors of shipping and deliver the quality buyers and consumers have come to expect from Domaine Bousquet.”

The varietal joins joining the existing trio of reds, Virgen Red Blend, Virgen Cabernet Sauvignon, and Virgen Malbec, in the wine company’s organic portfolio.

Earlier this week, Wines That Rock added two new varietals to its Star Trek-themed series in the US.

The changing face of health & wellness, the rise of the English wine category and the brand owner winners of Q2 – Click here for a Just Drinks analyst focus

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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