Diageo’s Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand’s head has said.
Diageo’s Johnnie Walker prepares gifting push in face of gloomy Travel Retail outlook
Diageo's Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand's head has said.