Defy’s Defy Water

Category – Soft drinks, enhanced water

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Available – From this month

Location – The US, at Sprouts Farmers Market stores and worldwide online 

Price – Online price of US$36 per 6x16oz (47.3cl) bottles

US wellness drinks company Defy has launched a “high-performance” water.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Defy Water contains added electrolytes as well as minerals such as calcium and magnesium and has a pH of 9.5+, 2.5 points higher than standard water. According to the company, the product was created in response to growing demand for impurity-free water.

Other products in Defy’s portfolio include its namesake CBD performance drink along with a zero-sugar variant. Defy, which was co-founded by former NFL star Terrell Davis in 2019, donates proceeds from each sale to charity.

Last month, PepsiCo launched a zero-sugar Gatorade that contains 10g of protein per 50cl bottle. 

Why energy and functional drinks should be wary of coffee’s renewed attack on the caffeine occasion – click here for a just-drinks comment

Just Drinks Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Drinks Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving beverage industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now