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April 14, 2022

Cuervo’s Jose Cuervo Tradicional Cristalino – Product Launch

The oak-aged filtered expression has been created from a blend of three classic Tequilas from Jose Cuervo

By James Beeson

  • Category – Spirits, Tequila, Cristalino, 40% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – SRP of US$34.99 per 75cl bottle

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Cuervo has stepped into the growing market for Cristalino with the launch of an oak-aged, filtered Tequila from its Jose Cuervo brand.

Jose Cuervo Tradicional Cristalino is the brand’s first foray into the Cristalino segment, and is sourced from a blend of three of its classic expressions: Tradicional Reposado, Tradicional Añejo, and Reserva de la Familia Extra Añejo. The 40%-abv Tequila goes through a refinement process after maturation, resulting in an aged spirit that is clear in colour.

The Cristalino sub-segment is the fastest-growing sub-segment in Tequila and is growing at four times the rate of the wider category in the US, according to data from Neilson cited by Cuervo.

“Cristalinos are exciting because they offer an incredibly smooth, yet complex tasting experience that’s unlike any other Tequila expression,” said master distiller Alex Coronado. “When creating a Cristalino for Jose Cuervo, we wanted to make sure the liquid stayed true to the original Cuervo family recipe while offering an expression that’s on the cutting edge of what’s exciting in the Tequila category.”

Jose Cuervo added Tradicional Añejo to its portfolio in April 2020. The iteration comprises liquid that has matured for at least 12 months in new American oak barrels and spent  “up to” four months in barrels previously used to age single malt Irish whiskey.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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