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March 21, 2022

Constellation Brands’ Corona Hard Seltzerita – Product Launch – FABs in the US data

Constellation is mixing up its Corona hard seltzer stable

By James Beeson

  • Category – Alcoholic sparkling water, 6% abv
  • Available – From this month
  • Location – The US, available nationwide
  • Price – TBC

Constellation Brands has added four new expressions to its Corona hard seltzer range in the US.

Corona Hard Seltzer Seltzerita is the latest innovation from Constellation and combines sparkling water with margarita flavours from added Mexican lime juice, agave and cane sugar. The range comprises:

  • Classic Lime
  • Peach
  • Mango
  • Strawberry

The line extension is available now in selected, unspecified retailers nationwide in a 12-pack of 12oz (35cl) cans. An SRP for the pack was not immediately available.

“We’re excited to provide our fans with an innovative product that fuses the traditional flavours of a classic margarita with a refreshing Corona perspective,” said Constellation’s director of Corona brand marketing, Ryan Anderson. “Seltzerita speaks to our exceptionally bold and authentic heritage, inspiring drinkers of Corona to live ‘La Vida Más Fina’ [the fine life] wherever they may be.”

Corona Hard Seltzer is currently the subject of a legal tussle between Constellation, which owns the rights to produce and distribute the Corona brand in the US, and Anheuser-Busch InBev. A-B InBev alleges Constellation breached the terms of their licensing agreement with the initial brand extension at the start of last year.

Flavoured alcoholic beverages are in high demand in the US at present, with the category increasing by a compound annual growth rate (CAGR) of 20.9% since 2017, according to GlobalData. Tougher times are predicted ahead for hard seltzer, however, with the sub-segment’s growth predicted to slow in 2022 and beyond.

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