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November 30, 2020

Compass Box Magic Cask blended Scotch whisky – Product Launch

Scotch Whisky blending house Compass Box is releasing a limited edition Oloroso Sherry-seasoned iteration.

Category – Spirits, whisky, Scotch, blended, 46% abv

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Available – From this week

Location – The UK prior to world-wide availability

Price – SRP of GBP145 (US$161) per 75cl bottle, limited to 5,538 units globally

Scotch Whisky blending house Compass Box is releasing a limited edition Oloroso Sherry-seasoned iteration.

The blended Scotch is the second under the company’s ‘Magic Cask’ brand name, following a Madeira-seasoned expression released back in 2006. On the back of last week’s roll-out in the UK, it will be available globally from January next year.

“We have had samples of whisky from the lost Imperial Distillery in our blending room for some time,” said Compass Box whisky maker James Saxon. “Then, last year, we discovered cask #2 amongst samples drawn from our 2016 Sherry cask maturation experiment that, when combined with the parcel from the lost distillery, created an exceptionally rich and layered blended malt Scotch whisky.”

The release looks to strengthen Compass Box’s position as a category disruptor after the Scotch Whisky Association’s relaxation of production rules last year. Magic Cask joins limited-edition whiskies Hedonism Felicitas, Rogues’ Banquet and Peat Monster Arcana, which were released earlier this year to celebrate Compass Box’s 20th anniversary.

Bacardi acquired a minority holding in Compass Box five years ago through its John Dewar & Sons Scotch division.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
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  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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