
The head of Coca-Cola HBC has said a test launch in Russia for Coca-Cola’s new one-brand strategy helped trademark Coke drive against market declines.
The head of Coca-Cola HBC has said a test launch in Russia for Coca-Cola's new one-brand strategy helped trademark Coke drive against market declines.
The head of Coca-Cola HBC has said a test launch in Russia for Coca-Cola’s new one-brand strategy helped trademark Coke drive against market declines.