News

GLOBAL: China to challenge Europe in wine export arena - research

Most popular

The next chapter for Scotch has its challenges

Asahi handed Australian domination - analysis

A-B InBev turns groans into cheers - analysis

The just-drinks analyst returns

Beer in Australia - Market & brand data

MORE

Having faced ever-increasing competition from the New World for decades, the European wine sector will eventually have to battle with China in the international wine market, a new just-drinks report has warned.

However, for the time being, according to the report, rising domestic consumption means China's value as a market "offering huge export potential" outweighs the challenge the country's expanding wine industry may pose on the world wine stage.

Wine consumption in China has grown by 57% over the past ten years to 1.78bn hectolitres in 2012, 'The Post-Recessionary Face of the West European Wine Market' states. "At the same time imports have grown exponentially."

China only exports around 100,000 hectolitres of wine a year, but the country is now one of the top ten wine producers and consumers in the world. "The country presents little threat currently to the world wine trade but a time will come where production exceeds domestic needs thereby adding to the growing competition faced by Western Europe on the world stage."

The prospect of competition from China represents a further challenge to the European wine sector which has seen its share of the world wine market decline steadily. According to the report, in 1995 France, Italy and Spain combined accounted for 52% of the global wine supply. By 2005, that contribution had dropped to 50% and now stands at 44%. "European viticulture is facing intensifying competition through a mix of increasing trade liberalisation and the rise of the New World wine producers," the report states.

This article has been updated. Previously, the figure quoted for wine consumption in China over the past ten years was given as 17.8bn hectolitres, not 1.78bn hectolitres. We apologise for the confusion.


Related Content

US retains tops spot as world's most attractive wine market - research

US retains tops spot as world's most attractive wine market - research...

Why the world's wine producers won't have it all their own way in China - Comment

Why the world's wine producers won't have it all their own way in China - Comment...

Why Australia will be the wine to watch in China in 2019 - Analysis

Why Australia will be the wine to watch in China in 2019 - Analysis...

Blip belies Champagne & sparkling wine's healthy future - Research in Focus

Blip belies Champagne & sparkling wine's healthy future - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?