Carlsberg’s Carlsberg 1883 Dark Lager - Product Launch

Giacomo Lee

Carlsberg has launched a new beer that is a rebrew of a lager first brewed in 1883.

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

By downloading this case study, you acknowledge that GlobalData may share your information with GlobalData and that your personal data will be used as described in their Privacy Policy Visit our Privacy Policy for more information about our services, how GlobalData may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
Unbeatable market coverage from wine and beer, to soft drinks
Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts

Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
Perform company-level analysis to understand business model, size, and geographic focus

Don’t miss out on key market insights that can help optimize your next investment – read the report now.

By GlobalData

Giacomo Lee

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Recommended Reports

Iraq Beer and Cider Market Overview by Category, Segment Dynamics, Price, Company and Brand Insig...

Hong Kong Beer and Cider Market Overview by Category, Segment Dynamics, Price, Company and Brand ...

Just Drinks membership gives you:

Want multi-user access? Explore our multi-user & corporate memberships

Free Report

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Iraq Beer and Cider Market Overview by Category, Segment Dynamics, Price, Company and Brand Insig...

Hong Kong Beer and Cider Market Overview by Category, Segment Dynamics, Price, Company and Brand ...

Giacomo Lee