Coca-Cola is planning to launch a mint-flavoured version of its Sprite brand called Sprite Ice.
The drink is planned for the Canadian and Belgian markets later this month, however if it is successful it could be rolled-out in other markets.
An ad campaign in Canada is planned for May.
“Sprite is the number one lemon-lime soft drink in Canada because it delivers unmatched thirst-quenching refreshment,” said David Vivenes, group manager, Coca-Cola Ltd. “When we explored ways to provide an even deeper sense of refreshment, the crisp and cool attributes of mint made it a logical addition to Sprite’s winning formula.”
Sprite Ice will be packaged in clear blue plastic bottles with blue and silver graphics. Sprite Ice will also be available in 12-can packages.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
