• Category – RTD, spirits-based, 5% abv
  • Available – From this month
  • Location – The UK
  • Price – SRP of GBP1.80 (US$2.48) per 25cl can

Brown-Forman has rolled out a new RTD from its Jack Daniel’s Tennessee Whiskey flagship in the UK.

Jack Daniel’s Tennessee Apple & Tonic is available now from the following UK-based retailers: Sainsbury’s, Asda, Tesco, Unitas, Bestway, Booker, SPAR, Nisa. Piggybacking the new SKU, the brand owner has also released a 25cl can version of its Jack Daniel’s Tennessee Honey & Lemonade RTD in the market.

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Honey & Lemonade was first released in 33cl can packaging in the US earlier this year.

“We are always listening to our friends, and these premixed cans will be a convenient and refreshing way for them to enjoy our Tennessee whiskey on-the-go with two new delicious flavours,” said Brown-Forman’s Jack Daniel’s RTD brand manager for the UK,” Harriet Oakes.

In July, the company released a Tennessee Apple Fizz RTD for Jack Daniel’s in the US.

The spirits marketing balancing act between aspirational and exclusive – Click here for a Just Drinks comment